A better experience
all round

Quite a bold statement, but one we can back up with client success stories. Because better is what we do: better thinking, better design, better customer experiences.

As we see it, businesses over a certain size have two options. Stare at spreadsheets, hoping to spot some small uplift, a way to squeeze out a little more value, or choose to lead, command and disrupt.

We specialise in helping businesses like yours do all three.

Our approach

The best results in business are only possible once you answer the biggest questions. How do we convince customers to choose us every time? How do we completely transform, rather than just change incrementally? How do we become the world’s number one in our industry?

Work with us, and we’ll help you find those answers.

We're specialists with deep skills in service design, digital experience and production. Our knowledge and experience spans the full design process. Think of us as helping hands from the inside — experts who’ve done it before, delivered the results, learned along the way and made that learning work for our clients.

Choose us, and we’ll bring better to your projects, your process and your customer experience.

Our successes

Vodafone Corporate Online

Applying our design thinking to help Vodafone Corporate Online promote its online self-service facility, we increased customer satisfaction, minimised costs and reduced its contact centre burden.

Global Radio

Setting up a fully agile design process and running everything from research and ideation to team training and mentoring, we transformed Global Radio’s inventory management and planned radio advertising, resulting in more effective sales.

Vodafone UK & Apple

Using unparalleled understanding of both Apple’s brand and Vodafone’s business and technological capabilities, we delivered an online shop for the iPhone. It helped secure an unprecedented number of orders — exceeding targets by 75%, and establishing a model now used for all manufacturers.


Designing a process for Sky’s direct channel experience led to significantly reduced call handling times and errors, and increased customer satisfaction. We were also able to identify opportunities for improved sales thanks to our previous retail environment expertise.

The Purple Agency (Adare)

Preparing and running a two-day design thinking workshop for the 50-strong team at The Purple Agency, we helped them to establish practical new ways to create better customer experiences for their clients. It meant looking at everything from the way tasks are researched and analysed to the best way to map journeys and draw up service blueprints.

Our team

We're digital natives, taking a pragmatic, commercially astute approach to design. Experienced in agile methodologies and distributed teams, we're the people you call on to get results when even the tried and tested has been tried and failed.

  • dominic
    Experience director and principal consultant
  • jamie
    Service design principal
  • miriam
    Financial director and photographer
  • christopher
    Optimiser and marketer
  • hedley
    Art director, designer and illustrator
  • rosemary
    Art director, designer and illustrator

Our details

Call us on 033 0001 0595 or email us for an informal chat about your project, or to talk about coaching your team in design thinking methods for effective outcomes.

withdominic ltd. is a design consultancy established in February 2012. Registered in England 07957400. Registered office: 269 Farnborough Road, Farnborough, GU14 7LY. VAT No. 133 8667 93.

Street photography, sourced from the lovely people at Unsplash